Effective marketing pedigree.

Successful sales + marketing pedigree.

Hands-on experience 

In sports, a 5-tool player can do it all. When your organization does not have the budget for a team of specialized individuals, you need someone who is well-versed in a variety of marketing competencies and has worked on brands in a diversity of industries.

Not one to sit on the sidelines, I have set marketing and communications strategy, written copy, established processes, edited video, installed technology, on-boarded vendors, coded emails, bought media, negotiated exclusive sponsorships, activated events, recruited talent and much more. 

Channels 

Strategically reaching audiences at multiple touchpoints.

Broadcast

Cast the widest net to capture your audiences. Planning the right TV and radio buy will maximize your budget.

Digital

Digital campaigns can be cost-effective if you are choosing the right KPIs to measure and optimize them.

Social

Carefully crafting content will tell your company's stories. Make sure it goes viral, for the right reasons.

Events

Give your captive audience the experiences they expect from your brand. And always have a Plan Z ready.

Tradigital Channels 

Strategically reaching audiences at every touchpoint possible.

Broadcast

Cast the widest net to capture your audiences. Planning the right TV and radio buy will maximize your budget.

Social

Carefully crafting content will tell your company's stories. Make sure it goes viral, for the right reasons.

Digital

Digital campaigns can be cost-effective if you are choosing the right KPIs to measure and optimize them.

Events

Give your captive audience the experiences they expect from your brand. And always have a Plan Z ready.

Case Study: Dos Equis 

Background

Cinco de Mayo is an extremely important promotional time frame for Dos Equis. Each year, they look to secure an exclusive opportunity at their most profitable accounts by presenting a unique, integrated campaign.

Solution

The "Most Interesting Getaway" Giveaway campaign consisted of on-air, social and email media driving people to register online for a variety of giveaways, the main prize being a trip for 2 to Cancun. Winners had to be present to win.

Outcome

Anticipation and attendance was unrivaled. The account ended up selling more cases of Dos Equis in one day than most accounts do in an entire month.

Case Study: Dos Equis 

Background

Cinco de Mayo is an extremely important promotional time frame for Dos Equis. Each year, they look to secure an exclusive opportunity at their most profitable accounts by presenting a unique, integrated campaign.

Solution

The "Most Interesting Getaway" Giveaway campaign consisted of on-air, social and email media driving people to register online for a variety of giveaways, the main prize being a trip for 2 to Cancun. Winners had to be present to win.

Outcome

Anticipation and attendance was unrivaled. The account ended up selling more cases of Dos Equis in one day than most accounts do in an entire month.

First Two in Review:
A look at the activity in the first 2 years as department head.

1,500+

Deliverables requested

950

Communications
deployed

47

Marketing materials
created

23

Employee engagement events activated
Business Strategy
Investor presentations
Sales collateral
Dealer satisfaction surveys
National sales meetings
Corporate website + intranet redesign
Statement marketing revenue
Online reputation platform
Corporate Engagement
Internal communications strategy
Employee suggestion program
Service recognition + reward initiative
Employee appreciation week
Social media talent acquisition campaign
Corporate social responsibility
Department town halls

First Two in Review:
A look at the activity in the first 2 years as department head.

1,500+

Deliverables requested

950

Communications
deployed

47

Marketing materials
created

23

Employee engagement events activated
Business Strategy
Investor presentations
Sales collateral
Dealer satisfaction surveys
National sales meetings
Corporate website + intranet redesign
Statement marketing revenue
Online reputation platform
Corporate Engagement
Internal communications strategy
Employee suggestion program
Service recognition + reward initiative
Employee appreciation week
Social media talent acquisition campaign
Corporate social responsibility
Department town halls

Case Study: Exeter Finance

Background

Internal communications were being sent from all departments without volume, priority, content or scheduling considerations. As a result, employees began to view all corporate emails as clutter, automatically deleting them and missing important information.

Solution

Consolidation
Corporate messages were grouped into one, short-form newsletter, "The Insider". This email featured snippets of information from various departments, upcoming events, deadline reminders, etc. with links to more details.
Designated deployment
The "Insider" was delivered on a set day and time each week - Mondays at 8:30a.  Any department that wanted a feature included had to plan and submit their content around specific deadlines or risk being left out.

Outcome

Reduced email clutter
There was a considerable drop in the amount of enterprise-wide communications that were sent. Less emails meant less distractions; and it also made each internal communication more significant.
Appointment viewing
Instead of missing out on important corporate information, this "Insider" became a weekly communication employees anticipated for relevant content and managers used it as talking points in meetings.

What I do best

Creative Thinking
Marketing Strategy
Corporate Engagement
Project Management
Lead Generation
Reporting + Analytics
Competitive Research
Cross Team Collaboration
Decisive Action
Content Development
Customer Segmentation
Social Responsibility
Identify + Recruit Talent
Online Reputation
Presentation Creation
Client Relations
Servant Leadership
Customer Experience
Event Activation
Budget Creation
Multichannel Campaigns
Revenue Generation
Technology Integration
Process Improvement
Culture Enhancement
Team Building
Search Marketing
Social Media
Account Management
Business Development
Problem Solving
Storytelling